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Our Services

What We Do, and Why It Works

This isn’t guesswork—it’s strategy. With decades of hands-on experience and a passion for excellence, we bring calm to the chaos of hospitality. From concept to completion, we design smart systems, refine operations, and help businesses thrive. Whether you're launching a new food hall, elevating hotel dining, or reimagining guest experiences, our services are tailored, intentional, and proven to perform.

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Because in hospitality, details matter—and so does doing things right.

Testimonials

I had the pleasure of collaborating with Nicole and her team while she spearheaded the opening of the wildly successful Garage Food Hall in Indianapolis. Nicole demonstrated exceptional thoroughness and a keen eye for detail, ensuring that every aspect of the food hall met the highest standards.

Nicole's extensive knowledge and expertise in project development were evident throughout the process. She adeptly coordinated with various stakeholders, from vendors to designers, ensuring that the collective vision was realized. Her leadership and commitment to excellence have left a lasting impact on the success of The Garage Food Hall

Adam

Owner-Poke Guru

From Vision to Reality: Hospitality in Action

Ulrich Consulting transforms food halls, hotels, and mixed-use spaces into dynamic culinary destinations by combining strategic operations, design, and tenant curation. They create memorable dining experiences that appeal to a wide range of guests and enhance community, brand identity, and profitability.

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