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Innovative Solutions for the  Hospitality Industry and More

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Hospitality Consulting Services

From blueprint to grand opening, we craft immersive food hall and restaurant experiences that excite guests and drive profitability.

F&B Operations Mastery

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Transform chaos into consistency with rock-solid Standard Operating Procedures (SOPs) tailored to food halls, hotels, and restaurants.

  • Staff training

  • Workflow efficiency

  • Inventory control

  • Service excellence strategies

Seamless Project Management

Stress-free execution from start to finish—we manage construction schedules, budgets, and vendor relationships so you can focus on the big picture.

  • Budget oversight

  • Timeline coordination

  • Problem-solving

  • Vendor negotiations

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Visionary Food Hall Development

Visionary Food Hall Development specializes in crafting immersive food hall experiences that excite guests and drive profitability, from blueprint to grand opening, by curating dynamic culinary concepts, designing engaging spaces, and delivering turnkey solutions that elevate community dining.

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  • Profit assessment

  • Pricing strategy

  • Sales forecasting

  • Cost control measures

Profitability & Performance Optimization

Numbers don’t lie—let’s fine-tune your revenue streams, cost structures, and KPIs to keep your business thriving.

Clear plans.
Smart execution. Real results.
That’s how we work.

Thriving Tenant Ecosystems

The right vendors make or break a space—We ensure the perfect lineup and ongoing support for long-term success.

  • Tenant interviews

  • Onboarding

  • Lease structuring

  • Operational coaching

Do You Have Questions?

Book a 30 minute meeting with one of our team members to learn more about the services offered by our consultant group.

About Ulrich  Consulting

Transforming Hospitality, One Experience at a Time

Dining is more than a meal—it’s an experience that shapes memories, builds communities, and defines a brand. At Ulrich Consulting, we specialize in elevating food halls, hotels, and mixed-use developments into thriving culinary destinations. From luxury hospitality to accessible dining solutions, our expertise lies in curating unforgettable food experiences that resonate with every guest, from the affluent traveler to the everyday consumer.  With a strategic approach to operations, design, and tenant curation, we don’t just manage spaces—we transform them into vibrant culinary ecosystems that drive engagement, revenue, and brand loyalty.

From Vision to Reality: Hospitality in Action

Ulrich Consulting transforms food halls, hotels, and mixed-use spaces into dynamic culinary destinations by combining strategic operations, design, and tenant curation. They create memorable dining experiences that appeal to a wide range of guests and enhance community, brand identity, and profitability.

Testimonials

I had the pleasure of collaborating with Nicole and her team while she spearheaded the opening of the wildly successful Garage Food Hall in Indianapolis. Nicole demonstrated exceptional thoroughness and a keen eye for detail, ensuring that every aspect of the food hall met the highest standards.

Nicole's extensive knowledge and expertise in project development were evident throughout the process. She adeptly coordinated with various stakeholders, from vendors to designers, ensuring that the collective vision was realized. Her leadership and commitment to excellence have left a lasting impact on the success of The Garage Food Hall

Adam

Owner-Poke Guru

Creating Hospitality Experiences That Thrive

With nearly three decades of experience in hospitality, food & beverage operations, and large-scale project management, Nicole Ulrich has built a reputation for transforming concepts into high-performing destinations. From food halls and boutique hotels to multi-unit restaurant operations, her expertise spans every layer of development—strategic planning, operational efficiency, financial performance, and guest experience. She has led award-winning hospitality projects, developed thriving tenant communities, and optimized operations for maximum profitability. Whether curating dynamic spaces or refining operational infrastructure, Nicole’s leadership ensures that every project delivers exceptional service, strong brand identity, and long-term success.

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